Training For Success
I have worked in digital marketing for the last 8 years. I have trained to become a Meta Lead Accredited Trainer and have been a key trainer with #shemeansbusiness and Boost Your Business.
Thanks to taking part in this program I am able to provide workshops and online resources that arm both aspiring and established entrepreneurs with the knowledge, skills, connections, and technology required to build and grow their businesses with the Meta suite of apps.
Meta Training Topics Include
- Get started with Facebook Business Suite
- Inspiring action with Instagram
- Using Instagram Reels
- Create deeper connections with messenger
- Attracting customers to your WhatsApp business account
- Establish your presence on WhatsApp
- Create an ad from your Facebook page
- Create Instagram promotions in 5 steps
- Establish your presence on Facebook and Instagram
- Use WhatsApp to grow your business
- Drive results using Facebook messenger
- Growing your business internationally
- Ads manager campaign strategies
General Digital Training Topics Include
- How to create a strategy for your business
- How to use Canva to create digital assets
- The basics of SEO for your business
- Blogging for your business
- Linkedin basics
- X/Twitter for events
Who is this training for?
These courses are for small to medium-sized business owners.
Some of the courses are for beginners while others will suit users who have a basic understanding of digital marketing. A quick call with me will allow me to acess your knowledge level and recommend the right course.
Training can be provided on a 1 to 1 basis or for a group. I can offer training in house or by Zoom. The benefits of Zoom training is we can record the session for you to review at any time.
Mastering Facebook for Business
Ensure that when your clients search for you on Facebook, not only will they find you, but they’ll be met with a sophisticated, brand-consistent presence filled with valuable content.
Areas Covered:
- Positioning Facebook in your overall digital marketing plan
- Crafting impactful social media strategies
- Deciding on content and optimal posting times
- Building a robust content strategy
- Preparing content for scheduled releases
- Designing a comprehensive content calendar
- Mastering meaningful engagement
- Navigating Facebook Insights
- Delving into advanced management features for business/community pages.
Instagram Mastery for Businesses
Dive into our Instagram courses tailored for your industry, designed to connect and engage with pertinent communities on the platform.
Elements Can Include:
- Evaluating Instagram’s fit for your business
- Designing Effective Social Media Blueprints
- Content selection for impactful posts
- Crafting compelling stories
- Community building via social media
- Enhancing visuals using filters
- Mastering the art of hashtags
- Understanding Instagram’s dos and don’ts
- Strategies for genuine engagement
- Incorporating video elements
- Creating dynamic Reels.
Meta Advertising
Meta Advertising stands as a cornerstone for online campaigns. Tailored ads on the Meta platform can significantly amplify your connection with a defined target audience. Our training is customised to your business, ensuring a focused approach without the confusion of too many options.
Training Modules:
- Identifying your ideal audience
- Locating your target demographic on Meta
- Structuring your advertising campaigns
- Crafting compelling ads
- Executing diverse campaign types
- Analyzing outcomes and leveraging insights.
Pinterest for Business
Contrary to popular belief, Pinterest isn’t just a social media platform; it’s a blossoming search engine.
While it may not be the go-to for every business, for some, it’s indispensable.
Course Topics:
- Crafting the perfect pin
- Setting up organized boards
- Identifying key terms to enhance your reach
- Implementing SEO techniques for profile optimization
- Design guidelines for visually appealing pins
- Navigating and interpreting your analytics
- Developing a strategic pinning approach
- Initiating Pinterest Shopping for business.
X (formerly Twitter) Mastery
We are here to guide you in carving a niche for your brand on X (formerly Twitter) by crafting a social media approach tailored to your needs. This course is perfectly suited for small and medium businesses.
Course Modules:
- Introduction to X (formerly Twitter)
- Formulating effective social media strategies
- Setting up a compelling profile
- Brand representation and authenticity
- Practical applications for businesses
- Grasping X’s specific terminology
- Crafting impactful messages
- Etiquette on X
- Utilising X Lists
- Engaging during X peak hours.
Frequently Asked Questions
If you have other questions about my social media training please get in touch.
What is social media training?
Social media training provides knowledge and skills to effectively use various social media platforms for personal, professional, or business purposes.
Why is social media training beneficial for businesses?
As more interactions are happening online, social media offers a wonderful space for brand awareness, customer engagement, and potential sales. Training guides businesses in making the most of these platforms.
Do I need to be tech-savvy to undergo this training?
No, social media training is designed to accommodate participants of all technical levels. Basic familiarity can help, but isn’t necessary.
Can I customise the training for my specific industry or business needs?
My training can be tailored to specific industries or business objectives.