Now I am back running my own business I need to find a scheduling tool that works for me and my clients.  With a landscape full of options, each promising to be the next big thing, it’s easy to feel overwhelmed.

Obviously, with my experience in this sector, I wanted to try as many options as I could to get the right fit. I will be creating post about the others I tried but today I want to talk about Metricool. Metricool is so far my favourite.

Metricool isn’t just a tool; it’s a companion for anyone looking to bring simplicity and effectiveness to their social media strategy. It stands out for its user-friendly interface and its unique ability to adapt content for various platforms with ease.

I want to highlight my favourite parts of Metricool and over time I may add to it as I discover more cool features.

Multi-Platform Customisation

One of my favourite features of Metricool is its ability to edit and tailor each post for different social media platforms during the creation process. This multi-platform customisation is more than just a convenient tool; it’s a time-saver for me when I am creating content for multiple platforms.

The Essence of Platform-Specific Customisation

Each social media platform has its unique language, style, and audience. A post that resonates on Instagram may not have the same impact on LinkedIn or Twitter. This is where Metricool shines. It allows you to fine-tune your message to suit the tone, style, and requirements of each platform. This level of customisation is crucial for engaging effectively with diverse audiences across various social channels.

Real-World Impact: A Case Study

Let’s consider a real-life example to illustrate this feature’s effectiveness. Imagine a marketing campaign for a new product launch. Using Metricool, you can craft a visually-rich, hashtag-heavy post for Instagram, a more professional and detailed version for LinkedIn that includes links, and a concise, catchy version for Twitter – all from a single interface. This not only saves time but ensures that your message is optimized for engagement on each platform.

For me this is saving so much time when scheduling my content and clients content. Love it!


Awesome Analytics

Taking the guesswork out of your strategy and saving you time by having it all in one place. These are analytics that matter!

Metricool offers comprehensive analytics and management tools for various social media platforms. For Facebook, it provides detailed analytics on audience demographics and post-performance, presented in easy-to-understand graphs, with options to download data and promote posts. Instagram integration allows for in-depth insights into community interactions, hashtag monitoring, and story tracking. Twitter/X account linking enables tracking of interactions and impressions for both organic and promoted tweets. LinkedIn and YouTube management through Metricool offers insights into customer engagement and the ability to track subscribers and revenue, respectively. Additionally, it supports audience growth monitoring on Twitch and provides valuable insights for Google My Business, enhancing online presence management.

metricool analytics

Autolist for the Win

I love to work smarter and Autolist makes me feel smart. So what is an Autolist? An autolist is a collection of multiple posts that can be automatically shared across various social networks. By scheduling this content to be posted regularly, it eliminates the need for frequent manual updates. This enhances the efficiency and automation of your social media management, freeing up your time for other important tasks. Within Metricool, you have the capability to effectively organise these autolists for content. I have set up Autolists to pull content from my website using an RSS feed. I have also created some service posts I like to be repeated online.

I so far have found this feature most beneficial for LinkedIn and Twitter/X.

So What’s Next

I have been using Trello for client approvals but from January I will be trying Metricools approval flow. I will keep you updated. For now I am using Metricool as my main scheduling tool as it saves me so much time and is easy to use.

Other Advantages of Metricool IMO

  1. Gifs anyone who knows me knows I love a good GIF. Being able to schedule my content with gifs included is perfect!
  2. Robust Social Media Scheduler: Scheduling content across social platforms is easy, especially with the integrated feature that suggests the best times for posting, directly within the social media calendar.
  3. AI-Enhanced Caption Creation: Metricool’s AI writing assistant streamlines social media caption creation, significantly saving time and producing high-quality content. I like this as a guide but have to edit it quite a bit to make it more ME.
  4. Extensive Analytics Coverage:  Metricool offers detailed analytics, including advertising analytics, across a broader range of platforms.
  5. Flexible Pricing Options: Metricool offers a variety of plans to fit different budgets and needs, providing versatility for users.
  6. Integrated Ad Campaign Management: Plan and launch Facebook and Google Ads campaigns directly from Metricool, simplifying the ad management process.