Want to change your Facebook Page name?  I’m here to guide you through the steps, ensuring you smoothly transition to your new Page name. However, remember, Facebook must approve your name change!

When discussing the Facebook Page name, it’s important to note what this term specifically refers to. The Page name is essentially the title of your Facebook Business Page, displayed next to your profile photo. It’s the first thing people notice when they visit your page and acts as a direct reflection of your brand’s identity on Facebook.

Understanding Facebook’s Rules for Page Names

Before attempting a name change, familiarise yourself with Facebook’s Page name guidelines. Your request will be rejected if it doesn’t adhere to these rules. Page names should accurately reflect the Page’s content and must not include:

  • Abusive terms or phrases that violate someone’s rights.
  • The word “official” unless it is the official Page of a brand, place, organisation, or public figure.
  • Improper capitalisation, symbols, or unnecessary punctuation.
  • Descriptions or slogans; these belong in the About section.
  • Any variation of the word “Facebook.”

Page names also cannot consist solely of generic terms or geographic locations, with a character limit of 75.

Page Name vs. Page URL

You need to understand that changing your Facebook Page name does not alter the Page’s URL (web address). The Page URL is linked to your username and @name on Facebook. This URL is the direct address that people use to find your Page in the web browser, and it often appears in a format like ‘facebook.com/YourPageName’.

Consistency Between Page Name and URL

The Page name and URL may be different, but maintaining consistency between the two is beneficial for branding and for making it easier for customers to find you. If your Page name and URL are very different, it may cause confusion or make it harder for people to locate your Page.

Changing the Page URL

If you decide that your Page URL needs to be updated to match your new Page name or for better brand alignment, be aware that this is a separate process from changing the Page name. Updating your Page URL involves changing your username on Facebook, which may require additional considerations and steps.

Read my guide on how to change the URL here: https://justjacintadigital.ie/how-to-change-your-facebook-pages-username-url/

Changing Your Facebook Page Name

 Here’s a step-by-step guide to changing your Page name, both on a computer browser and in the mobile app.

On Desktop:

  1. If using the “New Page Experience,” click the avatar at the top right and ensure you’re logged in as your Page.
  2. Click ‘Settings & privacy,’ then ‘Settings.’
  3. In ‘General Page Settings,’ click ‘Edit’ next to your Name.
  4. Enter the new name and click ‘Review Change.’
  5. If satisfied, enter your password and click ‘Request Change.’

On Mobile:

  1. In the New Page Experience, go to the Menu and switch to your Page.
  2. Scroll to ‘Settings & privacy’ > ‘Settings’ > ‘Page settings’ > ‘Name.’
  3. Edit the new name, review, and if satisfied, enter your password and save the changes.

Common Reasons You Can’t Change Your Page Name:

  • Inadequate Page role permissions.
  • A recent name change (Facebook requires a 7-day interval).
  • Limits on your Page due to policy violations.
  • Inability to change the name of a regional Page under a global brand.

How Often Can You Change the Page Name?

Facebook reviews name change requests within 3 days. If approved, you can’t change the name again for 7 days. Frequent changes are discouraged to avoid confusing followers.

 

Best Practices for Entrepreneurs:

  • Update Profile and Page Photos: Ensure your images align with your new name.
  • Notify Your Contacts: Inform your audience about the name change.
  • Review Previous Posts: Check old posts for references that might be confusing after the name change.

Troubleshooting Tips:

  • Ensure compliance with Facebook’s name policy.
  • Prefer using a desktop for the change process.
  • Required documentation for legal name changes.
  • Make sure phone numbers and account details are updated.

Solutions If You Can’t Change Your Page Name:

  1. Wait at least 7 days after a previous request.
  2. If running ads, discuss with your Facebook ad rep.
  3. Change your Page category, if applicable.
  4. Implement changes gradually, altering a few words at a time.
  5. For pages with “Global Pages,” explore Facebook’s help resources.
  6. As a last resort, contact Facebook through the Meta Business Help support page.

Changing your Facebook Business Page name is straightforward when you follow these guidelines. Whether you’re doing it on mobile or desktop, ensure your new name aligns with Meta’s policies and reflects your brand accurately.